I founded Amber Social in 2022 but my digital career started way back in 2013, creating content for my own YouTube channel which amassed over 80,000 subscribers and over 300 million views. As I was very young when I created these videos, I have since made them all private…some of them are…pretty embarrassing. Impressive nonetheless!

I monetised my channel through sponsorships and 2 successful fashion e-commerce brands. I invested my own money into advertising and marketing, I found out what worked and what didn’t. These experiences give me a unique perspective, I know what it is like to have skin in the game and I know how to assist my clients in each aspect of their business.

After developing this interest in e-commerce as a teen, I moved on to work with some of Australia’s fastest-growing agencies to hone my skills. In these roles, I gained valuable experience managing paid advertising budgets exceeding $100k per month and working with some of Australia’s biggest e-commerce brands.

Drawing upon my expertise in paid media, content creation, and general marketing, and recognising the ever-changing landscape of social media, I founded Amber Social. Our aim is simple: to be one of the few full-service social media agencies in Australia, assisting businesses in establishing their digital presence comprehensively, from inception to completion.

Content creation in combination with Paid Advertising is central to what we do. It's our specialty, and we're known for being excellent at it.

I’m proud to lead a team of talented creatives and enjoy the opportunity to mentor and guide our team through the digital industry.